Print Audit Newsroom

SBB (Seat Based Billing) Road Show Locations and Dates Announced

Posted by Angela Jean on Mar 6, 2017, 10:28:46 AM

Calgary, Alberta – March 6, 2017 – Clover Imaging Group, GreatAmerica Financial Services, Office Document Consulting, Print Audit and Supplies Network have partnered with the Business Technology Association (BTA) to deliver the world’s first SBB (Seat Based Billing) Road Show. The event is a full day of executive level training that covers all aspects of a provider’s managed print offering.

The SBB Road Show ( will be held the day prior to three of BTA’s 2017 events. The following are the dates and locations:

  • June 6th:  Kansas City, Missouri
  • August 15th: Las Vegas, Nevada
  • September 12th: Philadelphia, Pennsylvania

“SBB is the business model of the future for managed print,” stated John MacInnes, president at Print Audit. “We know this is new for dealers and we are extremely proud to offer them a day of training like no other. If people are serious about SBB for managed print, the SBB Road Show is an event they’ll want to attend.”

“The dealer community has expressed a growing interest in SBB,” said Brent Hoskins, BTA executive director.  “BTA is pleased that these Road Shows will be held in conjunction with three of our educational and networking events. We know that the training will be valuable to dealers who are looking to deliver SBB effectively.”

SBB offerings are already being used in other adjacent markets such as managed IT services. SBB has unique benefits and considerations that are different from the traditional CPP (Cost Per Page) model. As more and more office equipment dealers begin to offer SBB to complement their traditional models it is critical that they have access to best practices and training to shorten learning cycles and improve effectiveness.

To learn more and to register for an SBB Road Show event, visit

About the Business Technology Association:

Founded in 1926, the Business Technology Association (BTA) serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, provide services and sell hardware, software and supplies with the primary goal of helping businesses optimize business document and information workflows. Through the association's various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source  of the office technology used by businesses throughout the United States every day.

About Print Audit®:

Established in 1999 and headquartered in Calgary, Alberta, Print Audit's mission is to save the office equipment industry through transformation. The company does this through its Premier membership program and innovative partnerships.   

Print Audit is the most comprehensive provider of device and print management solutions. The company not only helps members remotely manage their printer fleets, but has also developed a variety of tools that enable organizations to monitor and control user printing behavior.  Print Audit is the first provider of RMM (remote monitoring and management services) to provide an SBB (Seat Based Billing) model for managed print.

Print Audit has offices located worldwide. Visit to learn more.

Topics: Cost Per Page, managed print, Managed Print Services, print audit, print tracking, SBB, seat based billing, selling

Angela Jean

Written by Angela Jean

Angela Jean, Public Relations Specialist and Top 100 Summit/SBB Road Show Coordinator at Print Audit, has over 13 years experience in the office equipment industry. In 2016, she was selected as one of the Top 10 Young Influencers by the Cannata Report, and was recently elected as Vice President of the Managed Print Services Association.

Add comment