Knowing how to use a technology’s features and ‘thinking digital collaboration’ are two entirely different things. Features can be taught quickly, but working with your teammates over a digital medium is a skill and mindset that takes time to develop.
For those that tune in faithfully to our program, you know that we’ve interviewed a ton of industry pundits, office equipment dealers, and other folks. They all have their own perspective on the changes facing the office equipment channel and the insights we’ve gained from them sharing has been invaluable to the future of all our businesses. But what if we got to interview somebody who works with dealers, pundits and OEMs on a daily basis? What if we got to speak to three of those people?! Powerful, right? Well we have power for you in this episode!
If you are a small to medium sized business you may be looking for ways to grow by developing a more effective marketing program. You also know that the world is changing and what might have been effective even 5 years ago might not do the trick today. That’s why we’ve written this blog! To help you shorten your cycles and to more effectively build a marketing strategy that won’t break the bank.
I confess! I love to organize things. I get a tremendous sense of accomplishment and calm when things are in their place, under control and easily found. I like to know where we’re going and how we’re getting there. Sure, a psychologist might have some concern over the thrill I get from organizing, but I’m willing to face the music – I simply love to put things in their places.
We are pleased to announce the release of Infinite Device Management 3.22 which features a variety of enhancements and improvements over the previous release. A full list of enhancements and fixes can be accessed through the online help in Infinite Device Management under Help → Latest Release Notes.
ITEX has always been one of the main events for our industry that serves as an annual gathering of some of the brightest minds in the industry. It’s really the only event left in the OED space that allows everybody to be in the same place at the same time. It’s an event where ideas about growth and transformation are given a safe place to germinate and grow. ITEX 2018 is officially winding down and I’m excited to share some of pictures and notes on what I saw this year.
We’ve covered a lot of topics in the Convergence Radio program so far. Everything from what new offerings OEDs are beginning to layer into their offerings, to how sales reps need to be trained and paid. The one thing we haven’t looked at so far is the importance of marketing in the age of convergence. That ends right here, right now!
As far as working with office technology goes these days, for many, this is about as hard as it gets. Consider what the average office worker is currently facing…
Topics: business strategy, Business Tips, Office Equipment Dealers, Document Management, business growth, content management, office equipment channel, managed services providers, digital transformation
|John MacInnes, Print Audit||Sean Halliday, NeoStream / PlacePoint|
Have you ever noticed how some of the greatest discoveries in history were made while trying to do something else? Percy Spencer was experimenting with microwaves for radar arrays when he switched gears and came up with the microwave oven. Wilson Greatbatch came up with the Pacemaker by accidentally choosing the wrong resistor. And a dog invented Velcro when his owner, George de Mestral, noticed burs sticking to his fur. Sometimes what you think your doing doesn’t quite show where you’re going to go.
Print Audit’s series of “7 Deadly Sins” e-Guides are among the most downloaded of all the content we produce, and considering the quality and volume of helpful industry information we create in our mission to save the office equipment industry, that is saying something. If you are an OED (Office Equipment Dealer) you have likely already downloaded The 7 Deadly Sins of Office Equipment Dealers or The 7 Deadly Sins of Document Management. If you are a MSP (Managed Services Provider) looking to expand your offering and differentiate yourself from an ocean of “me too,” you should read them as well. They are as relevant today as when they were written and filled with poignant insights and expert opinions.