Unless your business still thinks the Yellow Pages are a great sales and marketing resource, you have likely begun efforts to beef up your marketing efforts with useful and original content. You know that being seen as an authority on subjects is a thing now, no matter what you sell. You also know that Google ranks your website on the amount of original and useful content you are generating. You are aware that your customers are more self-serve than ever and have likely made much of their purchase decision before they ever talk to you. Yeah, I said it: “Self Serve.” Inbound marketing is critical when customers do so much of their research online.
Not all content is created equally and it can be daunting trying to determine what will generate the most bang for your buck. Don’t panic! I’ve been at the front end of this myself. During my time at Print Audit I’ve spent a lot of time building and honing a strong content marketing practice. Because we’re a pretty awesome company, we’re going to share some of the best resources we’ve found so you don’t have to learn it all the hard way. In no particular order, here are 5 golden resources for you to draw inspiration from so you can build a content marketing program that sells:
25 Content Marketing Tips Every Marketer Needs To Know: Sujan Patel offers 25 easily digestible tips that deliver huge impact. This no-nonsense list of tips are a really good place for you to design your best practices without having to learn the hard way.
15 Indispensable Content Marketing Tips: Understanding who you are trying to reach is just as important as what you are trying to write. In this resource written by Graham Charlton, there are a ton of good insights on considerations for designing your content strategy and approach.
9 Best Social Media and Content Marketing Tips From Buffer: Numbers don’t lie and Leo Widrich does an excellent job of breaking down content effectiveness of certain techniques by quantifying them. For example, his work at Buffer has shown that sharing images in your Twitter posts can increase retweets by 150%. Now that’s something to tweet about!
10 Sure-Fire Headline Formulas That Work: A rose by any other name: Your blog titles could mean the difference between a few clicks or a few hundred leads! Brian Clark offers up a smorgasbord of ways to improve your headlines so you can grow your readership by leaps and bounds.
How To Produce Content People Actually Want To Read: A resource provided by yours truly for cutting through the noise and creating powerful content that will keep your readers engaged and coming back for more.
By using the 5 resources provided above you’ll be well on your way to growing a content marketing program that will generate more inbound leads for your business. We all need a little inspiration from time to time and I know that these resources will be as powerful for you as they have been for me in my content marketing efforts.
Of course there are many more resources out there and we’d love to hear from you on some of the ones you’ve used to take your content creation from ho-hum to “yes-please!” Share your comments and resources below!