Print Management Insider Blog

Convergence Radio Episode 1: Spectre of Convergence

Posted by West McDonald on Nov 14, 2016, 2:13:49 PM

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Whether you are sitting at your computer, commuting to work, hammering out a few miles on the treadmill or relaxing at home, podcasts are a great way to consume content no matter how busy you are. Print Audit has just released its first podcast for a new program called Convergence Radio. It has been designed to make it easy for you to help improve how you do business in an age of convergence. It is the industry’s only podcast that explores all of the hot topics affecting the office equipment and IT services industries in an age of change. Our motto: “Convergence Radio: Saving the office equipment and IT services industries.”

For the inaugural episode we have thoughts and insights on the convergence of the office equipment and IT services channels. In depth interviews and thought provoking ideas with Jeff Bendix of Bendix Imaging and James Foxall of Tigerpaw Software.

Anybody who’s been in the office equipment world for a long time remembers when the copier and printer worlds converged. Once upon a time, sales reps from each would see each other in a customer office and never give each other a second thought. Not any more! Copier dealers started selling MPS and print providers started taking over copier contracts. Fast forward to today…and it’s an all out war for pages. All da pages. Every one. Every penny, every dollar, everybody wants ‘em. It’s led to pressure on margins and competition galore.

But is convergence happening again? Is Managed IT and Managed Print really starting to come together? Or is it just another distraction and conversation at the watercooler that won’t make any difference to our industry at all? Listen by clicking on the episode below or by going to

In the coming weeks and months we’ll be discussing more topics affecting the office equipment world and beyond. The burgeoning influence of women leaders in a traditionally male dominated space, the digitization of workflow and the impact on the printed page, solutions around the corner that will have a profound impact on how customers perceive what we do in the office, putting users first and ways to profit from that, and much, much more. Convergence Radio, we’re here to help save the office equipment channel and we couldn’t do it without you. Until next time, thanks for tuning in and happy selling.


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Topics: IT, print audit, print management, print tracking, podcast, convergence, convergence radio

West McDonald

Written by West McDonald

West McDonald is Vice President of Business Development for Print Audit.

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