Print Management Insider Blog

Is Building A “Personal Brand” Doing You More Harm Than Good?

Posted by West McDonald on Jun 20, 2017 11:11:18 AM

If you do a Google search on “personal brand” you get about 98,500,000 results!  It’s been written about in a positive light in Forbes Magazine and a host of other legitimate media sources. Everybody you talk to will bring up personal brand in one conversation or another, it’s the talk of the town.  PWC (Price Waterhouse Cooper) has a 42 page workbook designed to help their employees build their personal brand (If personal brand is still important to you after reading this blog post, you have to check out the PWC guide, it’s really quite excellent).

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Topics: managed print, Managed Print Services, marketing, Office Equipment Dealers, print audit, print management, print tracking, sales, sales tips, personal brand, buyer 2.0, marketing tips

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