Print Management Insider Blog

How To Produce Content People Actually Want To Read

Posted by West McDonald on Oct 4, 2016 10:08:31 AM

As a business owner or sales professional you have likely been thinking about how to do a better job of producing content. Good for you! Because good content drives solid returns in lead generation as well as shortening sales cycles. I can speak from personal experience as the lead content producer for Print Audit. For those of us that understand the power of social media platforms like LinkedIn we know that the single best way to harness that power is to produce good content on a regular basis. Content that people actually want to read. Some people will tell you it’s about long-form or short-form or imitating others who are knocking it out of the park. I don’t subscribe to any of that. You have a voice, you have expertise and you have a story to tell. So tell it.

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Topics: print audit, print tracking, print management, Managed Print Services, content, marketing, LinkedIn, Social Media, sales

What To Do After Your LinkedIn Article Goes Viral

Posted by West McDonald on Aug 27, 2016 1:32:26 PM

 
Thursday August 18 2016 started like any other day for me.  As part of my role as Vice President of Business Development at Print Audit, I use Linkedin’s publishing platform to share my original content with my “connections”.  I posted a new piece, “ 5 People We Wish Would Stop Using Linkedin”.  
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Topics: LinkedIn, sales, marketing

5 People We Wish Would Stop Using Linkedin

Posted by West McDonald on Aug 10, 2016 1:31:36 PM

Linkedin is quite possibly the best business networking tool on planet earth.  Used correctly it can dramatically increase your success in selling and can help to broaded your reach for all kinds of opportunities.  But let’s face facts: There are people on Linkedin that drive us bonkers and that we wish would stop polluting our feeds.   Here are the top 5 people we wish would stop using Linkedin today:

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Topics: B2B, business, business strategy, Business Tips, LinkedIn, managed print, Managed Print Services, marketing, MPS, Networking, Office Equipment Dealers, print audit, Print Behavior, print management, print tracking, printers, printing, printing trends, Revenue, sales, sales cycle, selling, Social, Social Media, strategy, success, tips

Why I Am Now a Social Selling Believer

Posted by James Hills on Apr 26, 2016 12:01:18 PM
SocialSelling

Last week I had the pleasure to spend my time with Larry Levine and Darrell Amy in Phoenix, Arizona and San Francisco, California at the LinkedIn Office Tech Sales Roadshow.  They have taken a bunch of sales reps, sales managers, VP’s and owners of copier dealerships through a course on getting the most out of LinkedIn.  More specifically, how to use it to prospect and convert those connections into relationships that can eventually turn into sales.

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Topics: business, business strategy, Business Tips, Customer Service, LinkedIn, office, Office Equipment Dealers, print audit, print management, print tracking, printers, printing, Revenue, sales, sales cycle, selling, Service, Social, Social Media, strategy, success, technology, tips

Increasing Sales Influence By Growing Your Digital Tribe

Posted by West McDonald on Jun 25, 2015 11:13:49 AM

LinkedIn has quickly become a must for sales influence.  If you are new to LinkedIn and social selling, job number one is to begin growing your tribe.  The larger your tribe the more selling influence you gain.  According to IDC, 44% of social buyers found potential vendors by looking at shared connections on LinkedIn.  And according to the same study, if you are conducting a “C” level sale, 84% of VP and higher purchasers use shared connections in their purchasing decision.  In a nutshell, you can garner more sales influence if they view you as belonging to their “tribe”.

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Topics: business, business strategy, LinkedIn, managed print, Managed Print Services, MPS, Networking, office, Office Equipment Dealers, print audit, print management, Revenue, sales, sales cycle, selling, Service, Social Media, strategy, success, Technology, technology, tips

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