If you are a small to medium sized business you may be looking for ways to grow by developing a more effective marketing program. You also know that the world is changing and what might have been effective even 5 years ago might not do the trick today. That’s why we’ve written this blog! To help you shorten your cycles and to more effectively build a marketing strategy that won’t break the bank.
We’ve covered a lot of topics in the Convergence Radio program so far. Everything from what new offerings OEDs are beginning to layer into their offerings, to how sales reps need to be trained and paid. The one thing we haven’t looked at so far is the importance of marketing in the age of convergence. That ends right here, right now!
Unless your business still thinks the Yellow Pages are a great sales and marketing resource, you have likely begun efforts to beef up your marketing efforts with useful and original content. You know that being seen as an authority on subjects is a thing now, no matter what you sell. You also know that Google ranks your website on the amount of original and useful content you are generating. You are aware that your customers are more self-serve than ever and have likely made much of their purchase decision before they ever talk to you. Yeah, I said it: “Self Serve.” Inbound marketing is critical when customers do so much of their research online.
If you do a Google search on “personal brand” you get about 98,500,000 results! It’s been written about in a positive light in Forbes Magazine and a host of other legitimate media sources. Everybody you talk to will bring up personal brand in one conversation or another, it’s the talk of the town. PWC (Price Waterhouse Cooper) has a 42 page workbook designed to help their employees build their personal brand (If personal brand is still important to you after reading this blog post, you have to check out the PWC guide, it’s really quite excellent).
We all talk about innovation and disruption but few of us actually do anything about it. Sometimes we say we don’t need to Innovate, we just need to hunker down and be better at what we already do. That’s okay. Sometimes. But other times we know it’s not okay and that we need to innovate to survive and thrive. The problem: few know the secrets to successfully move thoughts about innovation into action.
As a business owner or sales professional you have likely been thinking about how to do a better job of producing content. Good for you! Because good content drives solid returns in lead generation as well as shortening sales cycles. I can speak from personal experience as the lead content producer for Print Audit. For those of us that understand the power of social media platforms like LinkedIn we know that the single best way to harness that power is to produce good content on a regular basis. Content that people actually want to read. Some people will tell you it’s about long-form or short-form or imitating others who are knocking it out of the park. I don’t subscribe to any of that. You have a voice, you have expertise and you have a story to tell. So tell it.
Linkedin is quite possibly the best business networking tool on planet earth. Used correctly it can dramatically increase your success in selling and can help to broaded your reach for all kinds of opportunities. But let’s face facts: There are people on Linkedin that drive us bonkers and that we wish would stop polluting our feeds. Here are the top 5 people we wish would stop using Linkedin today:
Topics: B2B, business, business strategy, Business Tips, LinkedIn, managed print, Managed Print Services, marketing, MPS, Networking, Office Equipment Dealers, print audit, Print Behavior, print management, print tracking, printers, printing, printing trends, Revenue, sales, sales cycle, selling, Social, Social Media, strategy, success, tips
Topics: business, business strategy, Business Tips, Customer Service, managed print, Managed Print Services, marketing, MPS, Office Equipment Dealers, print audit, print management, print tracking, printers, printing, Printing, Revenue, sales, selling, Service, strategy, success, technology, tips
Topics: 7 Deadly Sins, assessment, business, business strategy, Business Tips, Cost Per Page, Customer Service, IT, managed print, Managed Print Services, marketing, MPS, OEM, office, Office Equipment Dealers, print audit, Print Behavior, print management, print tracking, printers, printing, Printing, printing trends, Revenue, sales, sales cycle, selling, Service, Social Media, strategy, success, Support, Technology, technology, tips, Top 100 Summit