Print Management Insider Blog

Margins Getting Tight? Saving Money AND Increasing Marketing Effectiveness

Posted by West McDonald on Jun 5, 2018 8:59:00 AM

If you are a small to medium sized business you may be looking for ways to grow by developing a more effective marketing program. You also know that the world is changing and what might have been effective even 5 years ago might not do the trick today. That’s why we’ve written this blog! To help you shorten your cycles and to more effectively build a marketing strategy that won’t break the bank.

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Topics: content marketing, marketing tips, marketing, print industry, print management, sales tips, selling, sales, office equipment channel, Office Equipment Dealers

Marketing In The Age of Convergence: Interview with Darrell Amy of Convergo

Posted by West McDonald on May 15, 2018 8:30:00 AM

We’ve covered a lot of topics in the Convergence Radio program so far.  Everything from what new offerings OEDs are beginning to layer into their offerings, to how sales reps need to be trained and paid.  The one thing we haven’t looked at so far is the importance of marketing in the age of convergence. That ends right here, right now!

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Topics: print management, content marketing, marketing tips, marketing, Managed Print Services, managed print, Office Equipment Dealers, convergence radio, convergence

5 Golden Resources For Content Marketing Success

Posted by West McDonald on Mar 13, 2018 11:13:31 AM

Unless your business still thinks the Yellow Pages are a great sales and marketing resource, you have likely begun efforts to beef up your marketing efforts with useful and original content.  You know that being seen as an authority on subjects is a thing now, no matter what you sell. You also know that Google ranks your website on the amount of original and useful content you are generating. You are aware that your customers are more self-serve than ever and have likely made much of their purchase decision before they ever talk to you.  Yeah, I said it: “Self Serve.” Inbound marketing is critical when customers do so much of their research online.

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Topics: content, content marketing, marketing, marketing tips, print management, Managed Print Services, print audit, sales tips, selling

Is Building A “Personal Brand” Doing You More Harm Than Good?

Posted by West McDonald on Jun 20, 2017 11:11:18 AM

If you do a Google search on “personal brand” you get about 98,500,000 results!  It’s been written about in a positive light in Forbes Magazine and a host of other legitimate media sources. Everybody you talk to will bring up personal brand in one conversation or another, it’s the talk of the town.  PWC (Price Waterhouse Cooper) has a 42 page workbook designed to help their employees build their personal brand (If personal brand is still important to you after reading this blog post, you have to check out the PWC guide, it’s really quite excellent).

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Topics: print audit, print tracking, print management, Managed Print Services, managed print, Office Equipment Dealers, marketing, personal brand, buyer 2.0, sales, sales tips, marketing tips

How To Stop Talking About Innovation and Finally Do It

Posted by West McDonald on Nov 1, 2016 10:01:32 AM

We all talk about innovation and disruption but few of us actually do anything about it. Sometimes we say we don’t need to Innovate, we just need to hunker down and be better at what we already do. That’s okay. Sometimes. But other times we know it’s not okay and that we need to innovate to survive and thrive. The problem: few know the secrets to successfully move thoughts about innovation into action.

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Topics: print audit, print tracking, managed print, Managed Print Services, innovation, sales, brainstorming, marketing, seat based billing

How To Produce Content People Actually Want To Read

Posted by West McDonald on Oct 4, 2016 10:08:31 AM

As a business owner or sales professional you have likely been thinking about how to do a better job of producing content. Good for you! Because good content drives solid returns in lead generation as well as shortening sales cycles. I can speak from personal experience as the lead content producer for Print Audit. For those of us that understand the power of social media platforms like LinkedIn we know that the single best way to harness that power is to produce good content on a regular basis. Content that people actually want to read. Some people will tell you it’s about long-form or short-form or imitating others who are knocking it out of the park. I don’t subscribe to any of that. You have a voice, you have expertise and you have a story to tell. So tell it.

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Topics: print audit, print tracking, print management, Managed Print Services, content, marketing, LinkedIn, Social Media, sales

What To Do After Your LinkedIn Article Goes Viral

Posted by West McDonald on Aug 27, 2016 1:32:26 PM

 
Thursday August 18 2016 started like any other day for me.  As part of my role as Vice President of Business Development at Print Audit, I use Linkedin’s publishing platform to share my original content with my “connections”.  I posted a new piece, “ 5 People We Wish Would Stop Using Linkedin”.  
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Topics: LinkedIn, sales, marketing

5 People We Wish Would Stop Using Linkedin

Posted by West McDonald on Aug 10, 2016 1:31:36 PM

Linkedin is quite possibly the best business networking tool on planet earth.  Used correctly it can dramatically increase your success in selling and can help to broaded your reach for all kinds of opportunities.  But let’s face facts: There are people on Linkedin that drive us bonkers and that we wish would stop polluting our feeds.   Here are the top 5 people we wish would stop using Linkedin today:

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Topics: B2B, business, business strategy, Business Tips, LinkedIn, managed print, Managed Print Services, marketing, MPS, Networking, Office Equipment Dealers, print audit, Print Behavior, print management, print tracking, printers, printing, printing trends, Revenue, sales, sales cycle, selling, Social, Social Media, strategy, success, tips

Not So Mickey Mouse: What Walt Disney Can Teach Us About Re-Energizing Our Businesses

Posted by West McDonald on Mar 8, 2016 10:31:53 AM
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Remember the golden years of Walt Disney?  When you think about your favorite Disney flick what comes to mind?  Bambi?  Snow White?  Cinderella?  What if I was to suggest that the era of princesses and funny cartoons has been replaced by something far more diverse and grown up?  The Walt Disney Company today is far less “Mickey Mouse” and stronger than ever.
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Topics: business, business strategy, Business Tips, Customer Service, managed print, Managed Print Services, marketing, MPS, Office Equipment Dealers, print audit, print management, print tracking, printers, printing, Printing, Revenue, sales, selling, Service, strategy, success, technology, tips

The Managed Print Providers' Guide to an Industry in Change

Posted by West McDonald on Oct 5, 2015 11:54:48 AM
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Print Audit is proud to bring you “The Managed Print Providers’ Guide to an Industry in Change.”  The eGuide is interactive so we encourage you to make the most of it!  There is a quick jump guide which will allow you to search individual topics and a “Your Voice Matters” button to allow you to add your voice on a given topic.
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Topics: 7 Deadly Sins, assessment, business, business strategy, Business Tips, Cost Per Page, Customer Service, IT, managed print, Managed Print Services, marketing, MPS, OEM, office, Office Equipment Dealers, print audit, Print Behavior, print management, print tracking, printers, printing, Printing, printing trends, Revenue, sales, sales cycle, selling, Service, Social Media, strategy, success, Support, Technology, technology, tips, Top 100 Summit

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