If you are a small to medium sized business you may be looking for ways to grow by developing a more effective marketing program. You also know that the world is changing and what might have been effective even 5 years ago might not do the trick today. That’s why we’ve written this blog! To help you shorten your cycles and to more effectively build a marketing strategy that won’t break the bank.
We’ve covered a lot of topics in the Convergence Radio program so far. Everything from what new offerings OEDs are beginning to layer into their offerings, to how sales reps need to be trained and paid. The one thing we haven’t looked at so far is the importance of marketing in the age of convergence. That ends right here, right now!
Unless your business still thinks the Yellow Pages are a great sales and marketing resource, you have likely begun efforts to beef up your marketing efforts with useful and original content. You know that being seen as an authority on subjects is a thing now, no matter what you sell. You also know that Google ranks your website on the amount of original and useful content you are generating. You are aware that your customers are more self-serve than ever and have likely made much of their purchase decision before they ever talk to you. Yeah, I said it: “Self Serve.” Inbound marketing is critical when customers do so much of their research online.
If you do a Google search on “personal brand” you get about 98,500,000 results! It’s been written about in a positive light in Forbes Magazine and a host of other legitimate media sources. Everybody you talk to will bring up personal brand in one conversation or another, it’s the talk of the town. PWC (Price Waterhouse Cooper) has a 42 page workbook designed to help their employees build their personal brand (If personal brand is still important to you after reading this blog post, you have to check out the PWC guide, it’s really quite excellent).