Print Management Insider Blog

How To Produce Content People Actually Want To Read

Posted by West McDonald on Oct 4, 2016 10:08:31 AM

As a business owner or sales professional you have likely been thinking about how to do a better job of producing content. Good for you! Because good content drives solid returns in lead generation as well as shortening sales cycles. I can speak from personal experience as the lead content producer for Print Audit. For those of us that understand the power of social media platforms like LinkedIn we know that the single best way to harness that power is to produce good content on a regular basis. Content that people actually want to read. Some people will tell you it’s about long-form or short-form or imitating others who are knocking it out of the park. I don’t subscribe to any of that. You have a voice, you have expertise and you have a story to tell. So tell it.

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Topics: print audit, print tracking, print management, Managed Print Services, content, marketing, LinkedIn, Social Media, sales

5 People We Wish Would Stop Using Linkedin

Posted by West McDonald on Aug 10, 2016 1:31:36 PM

Linkedin is quite possibly the best business networking tool on planet earth.  Used correctly it can dramatically increase your success in selling and can help to broaded your reach for all kinds of opportunities.  But let’s face facts: There are people on Linkedin that drive us bonkers and that we wish would stop polluting our feeds.   Here are the top 5 people we wish would stop using Linkedin today:

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Topics: B2B, business, business strategy, Business Tips, LinkedIn, managed print, Managed Print Services, marketing, MPS, Networking, Office Equipment Dealers, print audit, Print Behavior, print management, print tracking, printers, printing, printing trends, Revenue, sales, sales cycle, selling, Social, Social Media, strategy, success, tips

Why I Am Now a Social Selling Believer

Posted by James Hills on Apr 26, 2016 12:01:18 PM
SocialSelling

Last week I had the pleasure to spend my time with Larry Levine and Darrell Amy in Phoenix, Arizona and San Francisco, California at the LinkedIn Office Tech Sales Roadshow.  They have taken a bunch of sales reps, sales managers, VP’s and owners of copier dealerships through a course on getting the most out of LinkedIn.  More specifically, how to use it to prospect and convert those connections into relationships that can eventually turn into sales.

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Topics: business, business strategy, Business Tips, Customer Service, LinkedIn, office, Office Equipment Dealers, print audit, print management, print tracking, printers, printing, Revenue, sales, sales cycle, selling, Service, Social, Social Media, strategy, success, technology, tips

7 Deadly Sinners: Prepare To Meet Your Match

Posted by West McDonald on Apr 21, 2016 7:54:19 AM
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In 2014, Print Audit introduced the world to “The 7 Deadly Sinners of the Office Equipment Industry.”  We had no idea just how popular and powerful this group of industry experts would be when we brought them all together.  It’s almost as though on their own they were strong, but together they were explosive.

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Topics: 7 Deadly Sins, avengettes, business, business strategy, Business Tips, managed print, Managed Print Services, MPS, office, Office Equipment Dealers, print audit, print management, print tracking, printers, printing, Printing, sales, Social Media, strategy, success, Support, Technology, tips, Top 100 Summit

Cold Calling Sucks. Do This Instead

Posted by West McDonald on Feb 3, 2016 9:27:07 AM
Closeup of man using smartphone in winter
Let me be the first to say that I love the telephone and use it on a regular basis in my sales process. But starting with a cold call is like going for a winter walk without putting your coat on:  You can do both cold but is either the best use of your time?  Read on if you’d like turn that cold phone into a hot one. 
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Topics: business, business strategy, Business Tips, managed print, MPS, new business, Office Equipment Dealers, print audit, print management, print tracking, printers, printing, Revenue, sales, sales cycle, selling, Service, Social, Social Media, strategy, success, Technology, technology, tips

How Internet Killed the Radio Star and Forced The Recording Industry to Evolve

Posted by West McDonald on Oct 14, 2015 11:14:55 AM
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In 1979, the Buggles came out with a hit called “Video Killed The Radio Star.”  It chronicled the impact of music videos in an industry that was previously promoted almost exclusively on radio.  It was the 1st music video ever played on MTV and speaks to the profound changes that technological innovation can bring to any communication medium.

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Topics: business, business strategy, Cost Per Page, CPP, digital, IT, managed print, Managed Print Services, MPS, music, new business, office, Office Equipment Dealers, print audit, print management, print tracking, printers, printing, radio, Revenue, sales, sales cycle, seat based billing, selling, Service, Smartphone, Social, Social Media, strategy, success, Technology, technology, tips, Top 100 Summit

The Managed Print Providers' Guide to an Industry in Change

Posted by West McDonald on Oct 5, 2015 11:54:48 AM
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Print Audit is proud to bring you “The Managed Print Providers’ Guide to an Industry in Change.”  The eGuide is interactive so we encourage you to make the most of it!  There is a quick jump guide which will allow you to search individual topics and a “Your Voice Matters” button to allow you to add your voice on a given topic.
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Topics: 7 Deadly Sins, assessment, business, business strategy, Business Tips, Cost Per Page, Customer Service, IT, managed print, Managed Print Services, marketing, MPS, OEM, office, Office Equipment Dealers, print audit, Print Behavior, print management, print tracking, printers, printing, Printing, printing trends, Revenue, sales, sales cycle, selling, Service, Social Media, strategy, success, Support, Technology, technology, tips, Top 100 Summit

5 Reasons The Top 100 Summit Was Over The Top

Posted by West McDonald on Sep 29, 2015 12:43:39 PM

It’s hard to believe that the 2015 Top 100 Summit has come and gone.  All the planning.  All the new ideas.  All the effort.  All the risk of trying something new. The fear of hoping that people would get something valuable from it all. 

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Topics: 7 Deadly Sins, business, business strategy, managed print, Managed Print Services, MPS, new business, office, Office Equipment Dealers, print audit, print management, sales, selling, Service, Social Media, strategy, success, technology, tips, Top 100 Summit

Buyer 2.0 Couldn't Care Less About Your Sales Funnel

Posted by West McDonald on Sep 16, 2015 9:58:21 AM
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On Tuesday September 15th, I co-hosted a webinar that was presented by Aaron Dyck and Matthew McGuire of Digitek.  I don’t usually write posts about webinars but this one really struck a bunch of nerves in all the right ways.  The title session was “8 Ways to Generate More Sales Leads” and as vanilla as that sounds it was one of the most potent sessions I’ve sat on in a long long time.

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Topics: business, business strategy, Business Tips, Office Equipment Dealers, print audit, sales, sales cycle, selling, Smartphone, Social, Social Media, strategy, success, Technology, technology, tips

Why Business Intelligence Dashboards Are Killing Traditional Reporting

Posted by West McDonald on Jul 9, 2015 3:15:55 PM

What is a BI dashboard?

Essentially a BI (Business Intelligence) dashboard is an interactive way to move through important business metrics and data points.  You can start with a global view and then “drill down” to get more specific insights.  The goal is to take a mountain of data; possibly from different sources like Excel and SQL; and marry them in such a way that actionable intelligence is created.

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Topics: business, business strategy, Business Tips, managed print, Managed Print Services, MPS, new business, Office Equipment Dealers, print audit, Print Behavior, print management, print tracking, printers, printing, reporting, sales, selling, Service, Social, Social Media, strategy, success, Technology, technology, tips

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