Print Management Insider Blog

Increasing Sales Influence By Growing Your Digital Tribe

Posted by West McDonald on Jun 25, 2015 11:13:49 AM

LinkedIn has quickly become a must for sales influence.  If you are new to LinkedIn and social selling, job number one is to begin growing your tribe.  The larger your tribe the more selling influence you gain.  According to IDC, 44% of social buyers found potential vendors by looking at shared connections on LinkedIn.  And according to the same study, if you are conducting a “C” level sale, 84% of VP and higher purchasers use shared connections in their purchasing decision.  In a nutshell, you can garner more sales influence if they view you as belonging to their “tribe”.

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Topics: business, business strategy, LinkedIn, managed print, Managed Print Services, MPS, Networking, office, Office Equipment Dealers, print audit, print management, Revenue, sales, sales cycle, selling, Service, Social Media, strategy, success, Technology, technology, tips

5 Reasons Millennials Could Ruin Your Business

Posted by West McDonald on May 11, 2015 3:43:08 PM
Millennial-social-media
Unless you are in the business of selling dentures and retirement villas, failure to understand the enigma that is the modern millennial will bring almost certain doom.Millennials are everywhere you look.  Try as hard as you may to look away it seems that they are having an impact on every aspect of 21st century life.  And that should actually be a good thing if you are looking to the future of your business.
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Topics: business, business strategy, Business Tips, Networking, new business, office, Office Equipment Dealers, print audit, sales, selling, Social, Social Media, strategy, success, Technology, tips

6 Tips to Creating a Must-Read LinkedIn Profile

Posted by West McDonald on Oct 7, 2014 10:57:52 AM

We are all busy, I get it. When setting up our profiles on LinkedIn, it's easy to just do the bare minimum and forget about it. The problem is that the people you are trying to interact with will soon forget about you! It is critical that you make your profile as complete as possible and to update it on a regular basis if you want LinkedIn to be more than just a grown-ups Facebook.  

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Topics: business, business strategy, Business Tips, Networking, office, print audit, Profile, Social, Social Media, strategy, success, tips

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